--- title: Forbes Councils Helped Nysha King Achieve Professional Goals description: Nysha King, VP, marketing at Healthmonix, talked to Forbes Communications Council about how nurturing customers/ prospects during COVID drove engagement. image: https://blog.healthmonix.com/hubfs/forbes-social-sharing-img.jpg --- [![Healthmonix logo](https://blog.healthmonix.com/hs-fs/hubfs/Primary%20logo%20%E2%80%94%20PNG-1.png?width=720&height=136&name=Primary%20logo%20%E2%80%94%20PNG-1.png "Healthmonix logo")](https://healthmonix.com/) - Solutions - [MIPSpro](https://healthmonix.com/mips-pro/) - [Qualified Clinical Data Registries](https://healthmonix.com/qcdrs-and-specialty-measures/) - [MIPS Cost Analytics](https://healthmonix.com/mips-cost-analytics/) - [APP Impact](https://healthmonix.com/app-impact) - [LMS](https://healthmonix.com/solutions/learning-solutions/) - MIPS - [For Hospital & Health Systems](https://healthmonix.com/hospitals-health-systems/) - [For EHRs](https://healthmonix.com/mips-reporting-for-ehr/) - 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[Tweet](https://twitter.com/share) by Forbes  As VP, Marketing & Communications for [Healthmonix](https://healthmonix.com/), a healthcare analytics company, [Nysha King](http://profiles.forbes.com/u/c2a23629-fb29-4628-988f-555ea4e4d69b) was faced with an unexpected set of challenges when the pandemic hit. “We had a new product that was due to launch at a major industry conference in March, just as the pandemic was revving up,” says King. “We had to pivot and figure out how we were going to market it and how we were going to conduct business in this new environment.” *![forbes-social-sharing-img](https://blog.healthmonix.com/hs-fs/hubfs/forbes-social-sharing-img.jpg?width=450&name=forbes-social-sharing-img.jpg)*   As VP, Marketing & Communications for [Healthmonix](https://healthmonix.com/), a healthcare analytics company, [Nysha King](http://profiles.forbes.com/u/c2a23629-fb29-4628-988f-555ea4e4d69b) was faced with an unexpected set of challenges when the pandemic hit. “We had a new product that was due to launch at a major industry conference in March, just as the pandemic was revving up,” says King. “We had to pivot and figure out how we were going to market it and how we were going to conduct business in this new environment.” Healthmonix team members also blogged frequently about the updates from the Centers for Medicare and Medicaid Services, surveyed the industry to find out how organizations were coping, and leveraged PR to discuss the impact of the coronavirus on practices and health systems. “Not only did we accomplish our goal of providing needed resources to our clients,” says King, “we have also greatly enhanced the brand awareness of Healthmonix and its solutions by establishing what has become an expected monthly outreach to customers and prospects.”   [Read more](https://councils.forbes.com/success-stories/speaking-engagements-nysha-king-forbes-councils)   Topics: [Branding](https://blog.healthmonix.com/media-coverage/topic/branding), [MarCom Strategies and Insights](https://blog.healthmonix.com/media-coverage/topic/marcom-strategies-and-insights) ### Search Healthmonix Media Coverage - 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