by Expert Panel® Forbes Councils Member
Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. While PR teams may collaborate with the sales team and other departments to plan their media outreach, different teams often have different ideas about how to reach their shared goals of increasing positive brand awareness and boosting sales.
As corporations develop marketing strategies and campaigns, it’s important to create a media plan that incorporates the objectives of both PR and sales. Below, 14 members of Forbes Communications Council discuss specific tactics that can help both teams meet their goals.
