You’ve developed, rehearsed and successfully delivered a great presentation. Even if you’re feeling confident about the outcome, your work isn’t done quite yet; it’s important to follow up with attendees after the event.

In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. That’s why many PR professionals include original company research and infographics in their clients’ pitches. But is providing internal research the best way to compete for media attention?

When customers love your service, they usually don’t want you to change anything about it. However, as your business evolves, you may eventually need to adjust your offering to better serve shifting market needs or your own bottom line. 

by Forbes 

As VP, Marketing & Communications for Healthmonix, a healthcare analytics company, Nysha King was faced with an unexpected set of challenges when the pandemic hit. “We had a new product that was due to launch at a major industry conference in March, just as the pandemic was revving up,” says King. “We had to pivot and figure out how we were going to market it and how we were going to conduct business in this new environment.”

Email marketing campaigns have taken a lot of flak over the years, but they remain one of the most resilient advertising methods. The bottleneck that invariably occurs with email campaigns is the click-open rate.

The click-open ratio is an essential metric in determining how engaging your content is and whether you could do more to drive readers to your content. Low click-open rates might even suggest that you're annoying your recipients. If you start losing subscribers, it's a clear sign that you're doing something wrong