In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. That’s why many PR professionals include original company research and infographics in their clients’ pitches. But is providing internal research the best way to compete for media attention?
As industry experts, the members of Forbes Communications Council understand what it takes to successfully land a media pitch. Below, Nysha King, VP of Marketing for Healthmonix, joins 15 of them in sharing their opinions on when and how to use proprietary company research and infographics in your PR efforts.
