When customers love your service, they usually don’t want you to change anything about it. However, as your business evolves, you may eventually need to adjust your offering to better serve shifting market needs or your own bottom line.
Whether it be a price change, a retired service or even an upgrade, it’s important to understand that any change in service can create anxiety for longtime customers.
To help you communicate in a way that helps customers adjust to the news, Nysha King, VP of Marketing for Healthmonix, joins 15 members of Forbes Communications Council in discussing the most effective strategies for announcing significant service changes without alienating your happy customers.
