Expert Panel® Forbes Councils Member
When an e-commerce store’s sales are lagging, it can often be traced back to the site’s user interface. Customers may not make it to the end of the funnel for a variety of reasons, whether it’s your site having a lot of pop-ups or ads, unclear return instructions or a lack of incentives to purchase.
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Whatever the issue is, it’s important to ensure your customers have an easy path to make their purchases. Here, 15 Forbes Communications Council members share ways for e-commerce business leaders to improve their site’s user interface and, ultimately, maximize online conversions.