Expert Panel® Forbes Councils Member
When an e-commerce store’s sales are lagging, it can often be traced back to the site’s user interface. Customers may not make it to the end of the funnel for a variety of reasons, whether it’s your site having a lot of pop-ups or ads, unclear return instructions or a lack of incentives to purchase.
Whatever the issue is, it’s important to ensure your customers have an easy path to make their purchases. Here, 15 Forbes Communications Council members share ways for e-commerce business leaders to improve their site’s user interface and, ultimately, maximize online conversions.